Today I scanned my lunch. Good to see QR Codes appearing on an Irish soup product.
However, after scanning i get to a non-mobile optimized website.
We already learn the web address as this is stated above the code. Yes it might bring us there faster but what's the point! I can't view this on my phone without pinching outwards.
Instead, if you want to use a QR Code and don't have a mobile website - bring the user to a social media site as this is already mobile optimized. Let's make QR Codes user friendly. Remember one bad experience may cause the user not to bother in the future.
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