In the space of one week, i have seen 2 QR Codes used for customer feedback.
It certainly is a great way to entice customers to review a product/service.
Instead of having to log in to a website and find the link to do this, it is made much simple by targeting the customer to the direct page. Again they are probably more likely to review service shortly after the experience so having this on the receipt is making the review process easier for the user.
The QR codes in both examples are an effective size plus they lead to a mobile optimized site.
Well done Halfords! Well done Mace!
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