Where have you found the QR Codes that you have scanned?

A staggering 65% have seen a QR Code in a Newspaper/Magazine. We do not know the origin of these Newspaper or magazines but it could be suggested that the newspapers are mainly of Irish production and the magazines a mixture of Irish, U.K and U.S. This high result may be the influence of foreign marketing in Ireland but this can’t be said as truth.

Earlier in the blog, it was noted that Newspapers and Magazine are a good draw for QR Code scanning behaviour.

When one is reading a magazine or newspaper it is thought that they are relaxing and not rushed. Therefore the likelihood and ability to notice a QR Code is greater. More importantly however, is from our survey findings and other studies we learn that QR Code scanning behaviour happens mostly in the home. Hence, the use of a further graph below to explain our Newspaper/Magazine results.

It is indicated that over half of respondents scanned a QR Code while at home and the most popular medium was Newspapers and Magazines. This is a key finding for future QR Code logistical implementation. This insight gives a clear view of where we like to be when we scan a QR Code and compliments other survey findings.

For comparison purposes, please see below.

*The EU 5 is made up of France, Germany, Italy, Spain and the United Kingdom (ComScore, 2011)

Further analysis in next post  : )