Smartphone ownership -RESULTS

Over the next few weeks, i will include results from an online survey conducted in Summer 2012 about QR Codes in Ireland.

Question: Do you own a smartphone?

Of the 332 people surveyed 252 people (76%) own a smartphone while 80 people (24%) do not own a smartphone. This is in line with the prediction by AMAS where smartphone ownership was due to increase from 49% in 2011 to 71% by the end of 2012.

For businesses, the main takeaway is that mobile needs to at the core of marketing strategy.

As the survey was online and only Irish respondents were required, the following question was asked.

Question: Do you live in Ireland?

Of the 250 people that qualified from Question 1 to answer this question, 222 (89%) of respondents were Irish residents while 28 (11%) were not.

After these filtration questions, the exciting results about QR Codes awareness followed.

Results in next post : )