Looking again at the comparison table between Ireland and the EU (5), there is an interesting comparison with people scanning ‘At Home’ being similar in percentages.
Interesting to note, is Irelands higher public transport scan but much lower scans in stores, shops and restaurant.
At work is 14% lower than the EU 5 but that survey encompassed persons of the age thirteen plus whilst the Irish survey was geared at over 18’s.
Outside or public transport holds a reasonable 28% as favoured among participants.
"Free wifi services will be available on a larger number of Bus Éireann routes, after the operator began rolling out free internet services on 88 new buses. 23 commuter coaches operating in the Greater Dublin area are being given Wi-Fi shortly, with five new city single and double-decker buses going into service in Cork, and seven new buses in Galway."This explosion of internet access on Irish public transport has meant more travellers are joining the online world on their mobile phones.
‘Other’ lies at 10% while at work just behind at 9%. The relevant factor here is that the 'Other' category was made up of Restaurants, Supermarkets, retail store and college but not one of these categories reaching anything higher than 2.5% scan. Therefore, in store marketing spend on QR Codes is not seen as advantageous. Further dissection might reveal that retail stores and some restaurants have little or no internet connectivity yet alone phone coverage.
Elsewhere in Korea, when Tesco used posters of supermarket shelves complete with QR codes , the result was that more than 10,000 people scanned the QR codes, new customer registrations rose by 76%, and online sales were up by 130%.
There are regional factors here which aided the success of the campaign. For one, the underground has Wi-Fi so no connection issues. Also, many mobiles in Korea have built in QR readers, which remove one huge barrier from the whole process.
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