45% of respondents have scanned a QR Code

There is little point revelling in the high recognition of QR Codes among respondents if the actually scanning result is low. According to statistics from Scanbuy an American owned scanning company, worldwide scanning behaviour is increasing every quarter year on year. It is learned that Irish companies have invested 32%  into QR Codes as a mobile marketing channel. (earlier post)

It is an interesting finding that although there is a high awareness of QR Codes the scanning rate is not in contention with this. However, 45% of consumers have scanned a QR code which remains a significant proportion for marketers to target.

Next Post: Reasons why respondents have not scanned a QR Code.