Thursday 15 November 2012

NFC - a threat to QR Codes?


As technology improves, new developments that engage the offline to online world will emerge. The NFC technology may father the QR Code ubiquitous domination or perhaps offer an alternative approach.
Near Field Communication (NFC) is a new, short-range wireless connectivity technology that evolved from a combination of existing contactless identification and interconnection technologies. Products with built-in NFC will dramatically simplify the way devices interact with one another, helping people speed connections, receive and share information and even make fast and secure payments. Operating at 13.56 MHz and transferring data at up to 424 Kbits/second, NFC provides intuitive, simple, and safe communication between electronic devices. NFC is both a “read” and “write” technology. Communication between two NFC-compatible devices occurs when they are brought within four centimetres of one another: A simple wave or touch can establish an NFC connection, which is then compatible with other known wireless technologies such as Bluetooth or Wi-Fi. NFC can be used with a variety of devices, from mobile phones that enable payment or transfer information to digital cameras that send photos to a monitor with just a touch.



NFC is an evolved form of RFID (Radio Frequency Identification). The difference is that RFID is a one-way street: But, crucially, NFC is two-way, allowing your NFC-enabled gadget to both send and receive information. The integration of NFC into mobiles allows consumers to easily opt-in to receive information from brands - for example by passing their phone over an NFC touch point to provide their email address and instantly receive more details on the product or service advertised. For brands, this new technology can also provide numerous benefits.
The technology, that can help boost social networking, like sharing contacts, photos, videos or entering multiplayer mobile games, will enable phones to double up as credit or debit cards, thanks to an embedded chip. Handset makers Nokia, Samsung and Research In Motion (RIM) have phone models that are NFC-enabled.

However, Apple’s decision to exclude a near field communications (NFC) chip from its new iPhone 5 handset may threaten or prolong NFC adoption as a contactless payment method at least.

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