RedC (a market research company) puts Irish household smartphone ownership at 49% of the population in 2011, but predicts it will accelerate to 71% by the end of the current year (2012). The statistical breakdown from these figures show 62% Male and 38% Female of smartphone ownership with 25-49 years olds making up over half of this.
A Google commissioned research shows how vital smartphones are when consumers are searching for local services – 89% seek out local businesses and 90% take action, such as making contact or transacting business
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Smartphone operating systems can also affect scanning results. For instance some QR Codes may lead to an app store that is not dedicated to your phone operating system. E.g. If you phone is an Android and you scan a QR Code that leads you to the ‘Apple’ market, the scan is void and will not take you any further. It is important for marketers to realise this if they are promoting an app download via a QR Code. The main two operating systems are seen below.
This QR Code on the Absolut Vodka Bottle below scans. However, the user (Android) gets a blank page with the following written in small writing on the top: “you do not have permission to open this page”. This is a QR Code scan fail. The reason this Code did not scan effectively is because the QR Code only led to an App Store dedicated solely to an iPhone user. In this case, the company should not have used a QR Code or have used two QR Codes to suit the two main smartphones that is Android and iOS (Apple).
Below, Sligo Jazz Trail has embraced both of the major phones operating systems.
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