QR Code Measurement

QR Code Measurement

QR Codes can assist the marketer in bridging the gap between offline and online. “QR Code is one of the few alternatives that enable consumers to transfer from one medium to another, more or less instantaneously – one of the most suitable tools for multichannel marketing. For instance, they can be used to measure the effectiveness of a print advertisement in a newspaper. Asking the customer to scan the code and if they do they will receive a money-off coupon for example. This can ultimately help measure the offline success a particular campaign especially since the effectiveness of print advertising is almost impossible to measure.

Paul Crosbie, Managing Director from Metro Herald said: “This will give our newspaper a unique product and service that we can offer directly to advertisers and agencies. Metro Herald’s audience is a perfect fit for QR codes due to the high level of smartphone ownership and the regularity with which our readers access the internet via their handset”.

Measurement of all marketing methods is vital to what works in a particular organisation. QR Codes can be measured and can provide the marketer with much more knowledge about its customers than ever before. Colm Grealy, CEO of DRG said the results from recent campaigns with Metro Herald show that mobile marketing has exponential advantages for advertisers, ad agencies, retailers and traditional media publishers. “The opportunities for those in the digital media, marketing and advertising industry are extensive. QR codes enable customers to get information instantly whilst giving advertisers valuable customer information for future promotions”.