The ‘Quick Response’ (QR) Codes were introduced by the Japanese Company Denso-Wave in 1994. Their initial use was that the matrix barcode (or two-dimensional code) could be scanned to quickly locate and track a vehicle part. This technology which requires no license fee is now administered by many companies throughout the world; it has a plethora of uses and has become a new mobile marketing tool.
A QR Code is unique from other black and white matrix codes in that it has three large squares (finder patterns) positioned in three corners easily identifying it as a QR Code. QR Codes can be created in different colours in keeping with your brand and in fact can contain a company logo but the three finder patterns still exist. They are called Quick Response codes in that the information can be downloaded at a high speed.
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| A QR Code |
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| A coloured QR Code with a company logo. |
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