QR Codes in Marketing (brief intro)

For the marketing manager, the possibilities are endless. QR Codes are a new way to reach the busy consumer. Offline marketing material such as brochures, flyers, posters, newspapers adverts can now be all measured. This is a crucial factor in any marketing campaign. It can reassure the marketing manager that money was wisely spent (or not) on a particular campaign. Not only does it count how many times the code has been
scanned, it can also produce information such as location of scan (if GPS is enabled), what time approximately it was scanned, the volume of unique users, and what operating system the consumer was using (Android/iPhone).
Promotional campaigns can now get a new lease of life – you can entice the consumer to scan the code to receive a free coffee, a money-off voucher or be entered into a competition.
QR Codes can also be linked to any Social Media accounts such as Facebook and Twitter which may help augment the number of fans or followers.  QR Codes can help build relationships by providing insight into the users of QR codes (analytics) but more importantly by giving easy access of information to your consumer or potential consumer such as reviews, maps, ratings, contact information or a direct link to your website.