Supermac's have a QR code on the back of their fries holder pack. Maybe you will be compelled after your nice meal to want to scan the code or just get rid of your litter. Either way, the QR code scans effectively and brings you to a mobile optimised website. They fulfil the 2 most important conditions. In this case, you cannot say much negative about it.
But i think the consumer would like more. The code could bring the user to an online world full of imagination, a competition, a fun video but it's just the web address that is written just below the QR Code. Remember when you design a QR Code it doesn't have to be so bland. You can incorporate a logo, picture or design giving it a more attractive appearance.
Good job, Supermac's : )
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