Tuesday 20 May 2014

What a diffence a page makes....

Algarve Airport Guide - QR Codes

On page 1 of this brochure there is a very dense QR Code. This does scan but brings you to a deadend link. Offering scheduled timetables with QR Codes can be done correctly when using a system that is managing the QR Codes for you. In this way, when you update the information the QR Code design remains the same. This should have been done in this case.
However, a lot of QR Codes are just added as an extra facility to users and unfortunately are not managed. The business must manage their QR Code as items such as Airport brochures are kept for referral at a later date. Schedules to change but your QR Code doesn't have to!

The next page (page 2) on the same brochure - has a QR Code that is in fact a method of downloading an app. The QR Code scans much faster and is notably less dense. See example below. It refers the user to click Android, Windows 8 or Apple IOS . In my case if is (of course) an Android which bring to the Play Store for the installation to commence. 

What a difference a page makes!!!

Apologies images aren't great quality

                            Page 1                                                                    Page 2

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