Something different with a QR Code!

Yikes, €2.65! I only bought it cause it had a QR Code on it!
Well, it was a nice tasty drink with real Aloe Vera inside. This drink from 'alo' had a good size QR Code on the side label. Next to it read the words SCAN TO UNLOCK. This in itself is a good marketing tool and instead makes the result more secretive. This code scanned well and once opened linked to a Sound Cloud link where a piece of music was ready waiting for me to press play.
I can't really remember seeing this done before so first of all it was inventive, it was unique and it was definitely different. In terms of brand association there wasn't anything when scanned that linked me back to the product or offered more information on the product. I guess this isn't that important if you have created a new transaction with the QR Code.... ALOtones!

It completes its function but i was expecting more!

Supermac's have a QR code on the back of their fries holder pack. Maybe you will be compelled after your nice meal to want to scan the code or just get rid of your litter.  Either way, the QR code scans effectively and brings you to a mobile optimised website. They fulfil the 2 most important conditions. In this case, you cannot say much negative about it.

But i think the consumer would like more. The code could bring the user to an online world full of imagination, a competition, a fun video but it's just the web address that is written just below the QR Code. Remember when you design a QR Code it doesn't have to be so bland. You can incorporate a logo, picture or design giving it a more attractive appearance.

Good job, Supermac's : )