In a typical week, QR Code scanning was very low and well below what would have been assumed in relation to other results of the survey. It must be remembered than more than half of the respondents that qualified for survey never scanned a QR Code hence this question would not apply to them.
As scanning is scheduled to increase worldwide, Ireland might be left behind. It may suggest that the barriers such as no application pre-installed on phone, lack of internet connectivity and users not being educated about the technology are bearing in this result.
Efforts to grow the frequency are a role that needs pan-industry consideration and drive. As no one company actually owns a QR code it may be questioned, who is actually promoting QR Codes themselves. In Ireland there are no QR Codes management companies that offer the full tracking service which is probably why there is not enough 'noise' about them.
It is without doubt, that QR Codes are used far too often for novelty by businesses rather than really concentrating on the potentials it could achieve within the right target market. In some cases, QR Codes are not the proper marketing medium. For example Sligo Hearing Aid Centre sent out flyers about their hearing aids and on the flyer used a QR Code to direct people to their website www.sligohearingaidcentre.ie .
It is assumed in most cases that people availing of a hearing aid are elderly. According to valuehearcare.com the average age of a hearing aid client is seventy years old. If the company firstly did research on Smartphone ownership, they would understand that the elderly are not big purchases in this category. Their technological ability and understanding would not be as great as say a younger person who has been brought up with the mobile phones. Mobile phones really only captured the Irish market in the year 2000. Not being ageist but expecting an elderly person to whip out a smartphone, download an app and scan a QR Code might just be asking a bit much!
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