The possibilities of QR Code applications (usage) are plentiful. They are used on business cards, magazines, product packaging, billboards, t-shirts, brochures, and greeting cards to name but a few.
Once scanned they can produce a money-off coupon, open a website address, play a video, display an image or even dial a phone number. The outcomes are extensive and some are extreme.
Aer Lingus in 2011 used a QR Code in a recruitment campaign for their Cadet Pilot Training Programme. Here they used the code in an advertisement and once scanned brought the user to a You Tube video of a young man and woman talking about their process in the cadetship and made it very inviting for the user to apply for position. This was an effective use of the code which brought the Aer Lingus brand to life, engaged with the reader and delivered value added digital content from traditional print media.
BBDO, a worldwide advertising agency developed a special QR glass for Guinness that when it was filled with the black stuff would produce a QR Code and hence when scanned give the opportunity for social media engagement.
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