Noticed a competition on a carton of milk (right image). Green section tells you how to enter the competition then below this it says to learn more scan here or visit or website.
I thought to learn more would bring me to more information about the competition or better still a direct link to the entry site. However, this was not the scan i got. It was to learn more about the product (peak fresh story). Even though the site was user friendly and mobile optimised, i think it was a missed opportunity to bring the user from the offline world into the online world in a fun way (competition). It was not the scan i thought i was getting and exited soon after.
To conclude, i feel it is better to let the customer know what they are getting when they scan the code especially if is not what i think the customer was maybe led to believe. To learn more.. is too vague especially when QR codes are not widely used at present.
