Almost like QR Code Orienteering!

Mote Park Roscommon

This is a great way to learn about the history of a location, local habitat and wildlife.
The Heritage Tour leaflet comes with a full explanation and an easily downloaded QR code showing all the videos on the tour in case you can't physically take part.

This is a real inventive way to use QR Codes and one i have not seen done before in Ireland.
So at each point on your trail, you scan the QR code where a short video is the outcome.

Drawback: Stable video streaming subject to mobile operator plus the obvious data connection charge. Only suitable to those with mobile phones and weather dependent - who wants to get their phone wet?   Besides that, it's a fun way of promoting a location and definitely worth a try.

Standard Data Rates Apply

Tony & Buy  - Hair Serum Drops

This is a nice clean and effective QR code with sizing and quiet space making this an easy scan.
Probably one of the first QR codes i've scanned warning me that 'Standard Data Rates Apply'. This therefore gives the new consumer the knowledge that it is not exactly a free application they are proceeding with, though we know that most people will have understood this.

The scan outcome does not compliment the product directly, instead it bring to a sales page displaying a number of different products in the range.

Suggestion: Make it relevant to the product. e.g: video demonstration

Not the scan i thought i was getting!

Noticed a competition on a carton of milk (right image). Green section tells you how to enter the competition then below this it says to learn more scan here or visit or website.

I thought to learn more would bring me to more information about the competition or better still a direct link to the entry site. However, this was not the scan i got. It was to learn more about the product (peak fresh story).  Even though the site was user friendly and mobile optimised, i think it was a missed opportunity to bring the user from the offline world into the online world in a fun way (competition). It was not the scan i thought i was getting and exited soon after.

To conclude, i feel it is better to let the customer know what they are getting when they scan the code especially if is not what i think the customer was maybe led to believe. To learn more.. is too vague especially when QR codes are not widely used at present.