This QR Code is bringing the user direct to a sales website that is not mobile optimised. What's the point? I'd love to see statistics (if any) that show a sale from this QR Code!
However, the QR Code is not dense and the scanner i'm using (i-nigma) scans this quickly. There are also no issues with the plastic material. The quiet zone (white area around the QR Code) is also nice and big. I only scanned half this QR Code and it translated very well to its url.
To conclude my first re-introduction of 2014, let's hope the next codes i come across achieve fantastic results where the user will wholly benefit from its use.
